CLIENT
CreativeMC is the Bay Area’s leading promotional products supplier, offering thoughtful branded merch, corporate gifts, sustainable options from beloved premium brands, and more.
With the goal of brand differentiation and positioning them as the go-to source for swag style, the team and I created a seasonal trends report curating the latest chic products based on trends in fashion, style and culture.
SERVICES
Creative Direction
Brand Identity
Web Design
Lookbook/Catalog
Sales Materials
A high-level look at cultural trends, social movements, fashion forecasts, design style, color trends, workplace and lifestyle themes.
Four different “trends” per season.
Each trend represented by a
single abstract word.
Overarching theme + visuals to be supported with specific attributes, like materials and a color palette, followed by shoppable product recommendations.
landing page design
all-encompassing season hero image
the four sub themes or “trends”
abstract & textural imagery
trend intro
trend attributes
sample Trend Detail page
imagery becomes more specific and product-centric as you get further down the page
color palette
trend details section
featured products
supporting product & lifestyle images reflecting the mood, color/material attributes, and tangible ways clients can incorporate this trend
toggle the 4 trends
